WEND ONE’S WAY: DOMESTIC JOURNEYS SERIES | #PostUtopia

#Video Art
THU-SUN / 12:00-13:50
2nd Floor

Wend One’s Way: Domestic Journeys Series documents a 2-D journey traversing a mixed-media collage of pristine landscapes and home interiors. The video takes us through a composition of collected scraps consisting of paper paint-chip samples and cutout photographic images from interior house paint brochures, home improvement and tourism magazines. The soothing ambient audio, titles of the paint samples, and scrolling text affirmations culls the language of advertisements employing nature as design element, in conjunction with the rewriting of painting in the post-medium condition. As Nicole Porter describes such imagery in Landscape and Branding: The Promotion and Production of Place, “these framed and re-framed images epitomize the mediated character of landscape in a world dominated by mass media.”

 

Duration: 3’56”

Elizabeth Gerdeman (US)

Elizabeth Gerdeman is an American artist based in Leipzig, Germany. Using painting, collage, video and installation, she often explores and synthesizes themes from social geography, art history, interior design, and contemporary advertising related to landscape imagery. Gerdeman is interested in the utilization of landscape as a medium of culture. Her recent projects consider human relationships to the natural world while focusing on the aesthetic form of landscape and its substantive content. Working with a wide range of materials and images, she creates mixed-media collages, room-scale paintings, interior-decor inspired objects, and experimental videos often taking visual cues from tourism and home improvement advertisements using images of nature as design element and branding tool. Her work has been shown in exhibitions throughout the USA and Europe and she currently teaches as a Lecturer at the Academy of Fine Arts Leipzig.

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