Thu.18 / 18:00 - 19:00

Theo-Mass’ #postdigitalism, primarily refers to the exploration of new avenues dealing with the extraction of the digital into the physical, the result of which aims to create hybrid artworks; artworks that result from the cross between these two diverse realities.

In 2016, Theo-Mass was invited by Adidas Originals to join forces on an experimental project, aiming to explore the #postdigitalism concept within the context of fashion. While in the Adidas HQ, Theo-Mass was approached by Y-3 (Yohji Yamamoto x Adidas collaborative project), to explore #postdigitalism and produce work to be used for the brand’s FW 17-18 collection.

Theo-Mass’ talk, will focus on his collaboration with Y-3, giving an insight to the project, from concept to completion. Unseen material, unfinished works, early sketches and the very early mood-boards will be included in this presentation.

*October 2002 saw the birth of a new cooperation in sport and fashion with the launch of the Spring/ Summer 2003 Y-3 men’s and women’s collection. The collaboration between renowned Japanese fashion designer Yohji Yamamoto and the authentic sports brand adidas has revolutionized the industry, and created a new category within fashion. adidas represents sports, Yohji Yamamoto represents design, both symbolize true craftsmanship, and together they continue to develop the future of sportswear. With an emphasis on form and movement, Yohji Yamamoto’s signature design aesthetic is combined with traditional Japanese tailoring.

(Y-3): The (Y) stands for Yohji Yamamoto. The (3) represents adidas’ three signature stripes. The (–) signifies the bond between the two.


Free entrance with queue precedence.

Day entrance tickets for theater events will be distributed at the reception of the venue

Theo Mass (CY)

Born in 1985 in Limassol, Cyprus, Theo-Mass Lexileictous is a visual & performance artist living between UK and Cyprus. Graduated from Central St. Martins College of Art and Design in London in 2008, Lexileictous’ work and practice is a combination of various creative fields.

Selected collaborations: Adidas, Y-3, Gestalten and TOPSHOP. Selected group exhibitions participation includes: La Gaite Lyrique Museum in Paris/France at the ARRRGH! Monsters in Fashion Exhibition, MoBA Bienale in Arnhem (NL) curated by Li Edelkoort, FACELESS exhibition in Vienna Austria at the Museums Quartier (Freiraum Quartier21 International Museum).

His work was featured in publications like Dazed and Confused, AnOther Magazine Web, V Magazine, CNN web (UK), ABC (US), SID, KING-KONG (UK), FLAUNT (US), ARTE TV (DE) and more.

*Theo-Mass publishes his own biannual magazine/newspaper under the title Theo-Mass Times.