“Digitisation in the field of culture and

the Creative Europe Programme”

Hellenic Ministry of Culture and Sports

Directorate of International Relations and European Union

and

Greek Film Center

Creative Europe Desk Greece

The Creative Europe Hellenic Office, in collaboration and within the frame of the 13th edition of the Athens Digital Arts Festival, organizes a conference dedicated to the “Digitization in Culture”. The digitization, as a basic need of the Creative Europe programme (with the transnational partners, audience amplification, education and artists’ training, and the new entrepreneurial models in the field of culture) attempts to introduce the artistic creation in the new digital age. More specifically, the European Committee recognizes that the advent of the digital age has a huge impact on cultural creation, the transmission, access and consumption of cultural goods. This development offers important opportunities for growth. In order for the cultural and creative field to be in a position to take advantage of these opportunities, new skills must be implemented from the operators and people involved that will allow them to use new methods of production, delivery and new entrepreneurial models.

As a result of this, the Creative Europe programme supports transnational works of cultural collaboration that will push the experts in the field of culture and creativity to adjust to the digital age and will encourage them to make use of digital technology, from the production to the delivery and consumption.

Proof of these actions is the organizing of workshops that implement the use of new media and technologies, the trial of new delivery channels through digital media, as well as the development of tools for the digitisation of cultural content. In general terms, the works chosen aim to enhance this priority, while applying an innovative approach beyond the simple digitisation of cultural content.

The conference will provide a presentation of good practices regarding the use of digital technologies from private and public greek sectors as well as the chance of networking with representatives from Point of Contact, part of the Creative Europe programme of Cyprus, Spain and Serbia.